National branding
for Monaco
Pavillon Monaco
Working with Monaco’s governmental events agency Monaco Inter Expo, we created a global communications strategy that unifies the Principality’s messages and values, highlights Monégasque heritage and expresses H.S.H Prince Albert of Monaco’s vision for his country’s future.
Governmental Agencies
Area of work
Brand strategy
Brand identity
Brand communication
Creating a new visual identity that draws upon elements and colours from Monaco’s heraldry, we rebranded ‘Monaco Inter Expo’ as ‘Pavillon Monaco’; the French word ‘Pavillon’ means both ‘flag’ and ‘marquee’, representing both the company’s function and the national brand of the Principality. This strategy was approved and presented officially by H.S.H Prince Albert on the port of Monaco.
We applied our 360° creative vision and expertise to deploy an accompanying digital strategy for Pavillon Monaco. is proud to be Official Partner of Monaco Pavilion for EXPO 2020 Dubai, and we are currently working together on plans for EXPO 2025 OSAKA.

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