Yotha - Luxurybrands.digital - Brand experience x Digital ecosystem

luxury yachting company

YACHTING.
THE QUINTESSENCE
OF LUXURY TRAVEL

YOTHA

Created in 2017 and based in Monaco, Yotha is the first luxury yachting company to offer a full online booking service, pioneering the use of new technology in this sector. Our mission was to attract and engage the luxury superyacht market, whose customers and owners have the highest expectations of quality and service and are difficult to reach through digital media.

Client

Yotha

Industry

Yachting

Area of work

Digital strategy

Digital marketing

Global brand experience

Website

Social networks

Mobile apps

Bringing a well-known concept to an extraordinarily niche industry required a digital campaign that combines audacity and simplicity; With this in mind, Luxurybrands.digital created a user experience as luxurious and enjoyable as the products themselves, bringing the concept of ‘plain sailing’ to every touchpoint.

Luxury Brands workflow uses the latest cloud and online technologies to maximize responsiveness, version control, efficiency and productivity.

The print concept plays with materials, color and form to create print materials that stimulate the senses to attract, hold and motivate the reader.

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